Wednesday, October 21, 2009

A preemptive strike


As I've mentioned before, I went to Spain and Andorra this year to see the Tour de France. During that trip I took a few pictures, which I will continue to share with you over several posts.

The picture above was taken at a small bike shop near Plaça d'Espanya in Barcelona. Upon seeing the brand name of this bike, many ask themselves "who would come up with such a name?" Well, I have an answer to this question...or at least a clue as to why someone would do such a thing. You see, on a daily basis, I'm called a "fag" (as well as many other homophobic epithets) by numerous drivers as I ride my bike. This happens to me every hour, on the hour, so accurately in fact that the US military now uses these driver outbursts to set its atomic clock.

As I see it, the bike's brand name simply functions as a preemptive strike on the part of the bike's owner. Much like the fat kid in school, the one who always made fun of himself before anyone could lay a fat joke on him, this bike proudly states that the guy riding the bike knows what the drivers around him think.

"Oh, you're calling me a 'fag'...joke's on you pal! I'm riding on a Qüer bike...I'm already a step ahead of you, you douche!"

While not particularly effective, this interaction makes the person riding the bike feel as though he has taken matters into his own hands, and he is now proactive, rather than simply reactive.

One last note...while this approach of mocking yourself before letting someone else do it may work for adults...I would highly, highly discourage you from getting a Qüer bike for your kid...because really, that's the last thing they need.




Thanks to one of our readers for mentioning yet another great name for a bike company. See it here.

10 comments:

  1. not to harp on, but i realised another aspect of the inidgnity in being a metal head cyclist: either way you get called a girl: for having long hair in cycling circles, or for having shaved legs in metal circles.
    Perhaps Australian cycling/metal communities are more vicious.
    Thankfully i dont own a quer bike. I do own a Schwinn however. Which is almost as bad.

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  2. Death Race,
    Why don't we just go buy ourselves some nice skirts and just get it over with. Why are we even pretending anymore?

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  3. Just wanted to say I am definately becoming a fan of this blog, keep up the good work, gaywad.

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  4. Mr MJ,

    Thank you for leaving a comment...even if you do call me a "gaywad" in said comment. I shall take it as a friendly pat on the butt, like the ones that often occur in the NFL....which are totally manly and not gay in any way shape of form. right?

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  5. "Gaywad" is an awesome term! i havent used it in years, im dusting it off and putting it back in my repertoire. Thanx, MJ!!

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  6. That got me thinking of other old shit-talking words...
    Butt nugget
    Chode
    Dufus
    Numb nuts

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  7. Lucho, totally. I honestly am enjoying this blog.

    Also my name is a little off of my bike blog mechanicmatt.blogspot.com. Yours is better.

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  8. http://3.bp.blogspot.com/_o-qHWEt1Pgs/ST8y9D61MmI/AAAAAAAAAUU/2zRLNl6OuyY/s400/faggin4.jpg

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